CSM Study: The Choosing and Analyzing your Keywords

When starting my website and blogs, I first came up with a rough plan for these sites.  Amongst the first things I did was create a general idea of what these sites I wanted to create concerned. This assisted me in choosing a list of names for the potential site.

I then went to GoDaddy.com and utilized their free Domain Search to check out whether the domains for my potential site names were available.  I figured that even if I didn’t want to purchase a domain, which information would help me in picking a name for my site which was not taken already.  I then went to Google’s search engine and searched for the names which were not taken as domains.  This narrowed my search for a website name down to one choice, I was lucky.

I then followed the ideas of Chris Lang of Key Web Data which he offered in his posts to various forums and blogs for keywords.  I obtained a copy of his Search Engine Tactics book from his site and utilized his information in it to further my search for Keywords.  I also paid attention to what others said about choosing keywords, but I found Chris’s information to be of the most use.

Armed with an idea of what I wanted my sites to be and a name for my site, I then began the tedious process of choosing keywords.  I made a list of these words and phrases then began to edit them by the weeding out process.  I paid particular attention to highly searched terms and terms which were not highly searched but pertained to my site.  I included certain words and phrases that I wanted despite the expert advice.  For example, if 100 to 200 people on the net knew me by a certain name, I would use that as a keyword because it was a good possibility they would look for my site by using that word, they may even tell others to search for my site under that particular name.  Eventually I weeded the number of keywords and phrases to about 40.  I then plugged those in the site I use to track my site and monitored them for about 6 weeks.  At this point I began to delete the words and phrases which provided no hits at all, keeping certain ones because they were still areas that I would like to break into, such as social marketing.

I then found a site called Google Rankings, which is designed to see which words and phrases, are used the most on my web pages and blogs.

What this showed me is how often I used words, 2 word phrases and 3 word phrases on my blog.  I compared those words to my keywords and this helps to show me where I need to slack off in using my keywords in my blog posts, or where I need to use the keywords more often.  It also helps me to judge whether the keywords I picked are the best words to use for my site.  Now I can streamline my site to make it more effective.

As a synopsis, I am sure there are people out there who have the knack of picking out keywords at the start of their project and can make their blog or site conform to their keywords in order to get the best reaction by the search engines… but I don’t think most people are that skilled or knowledgeable about such things and they refine their projects over time.  I have seen this occur in society and in the workplace time and again over the past 35 years and I see it happen on the net today with great regularity.  The hard, cruel fact of life is simply that not everyone is equal in all things… that is what makes us humans such an interesting group.  We all have our strengths and weaknesses and that is ok, however it does force us to be ‘creative” about how we do the things we do.